Email marketing is way more important than just having Digital Marketing, it has the ability to give great success to any unmatchable business. Email marketing can be used in B2C and B2B marketing types, the return on investment rate in Email marketing is unbelievable.
On average by Email marketing, you can get 4400% ROI, which is similar to Rs. 44.229 on the spending of every Rs 1. Email marketing gives a huge return on investment than any other marketing when it comes to the digital promotion of any business.
In this blog, we are discussing the importance of Email marketing for the effective growth of businesses with great revenues:-
Importance of Email marketing:
- It has Maximum Reach-
Facebook has 1 billion active users, Twitter has 255 million where Email has around 4.7 billion active users as per the report of 2016. We can clearly see at which platform we will get maximum visitors and responses for our business.
For any business having more visitors is vital as they further convert into potential customers of it and do the mouth-to-mouth marketing for the business. Using the service with Email marketing tools will improve the quality of and quantity of your customers.
- Better than social media marketing-
Email marketing has more active users than social media platforms, which clearly shows it gives better and appropriate results than social media marketing. In email marketing, we get instant updates from our clients, and we can also analyze the result with insights.
No doubt social media is a great platform to interact with the audience and to strengthen the relationship but when it comes to converting visitors into customers Email marketing is the best.
- Get Customized-
According to the survey, segmented and targeted emails generate more revenue than average. Unlike other marketing platforms, you can customize your content or information according to the needs of the customer. Here you don’t have to show customers everything or unnecessary details of the business you can stick to the relevant and necessary point with Email marketing.
Along with the information you can customize your list of customers to provide any specific detail or information directly to them.
Email marketing makes it easy to interact with a specific person that strengthens the relationship between customer and business.
- Great ROI-
As we have discussed above, email marketing gives 4400% ROI, which is similar to Rs. 44.229 on spending of every Rs 1.
The average ROI rate of email marketing is more than enough, along with great ROI; email marketing is also cost-effective.
Every person can afford email marketing especially small business or new business owners, as it is very much affordable. Less spending with high ROI is the biggest reason for businesses to start Email marketing.
- Provide Constant Engagement-
If you hold an Email ID then you would know how many emails you get in a day. Email marketing is a great place where businesses do direct interaction with their customers by giving them a personal touch.
Not just for business promotion but also for building better relationships with customers and trust factor email marketing is unmatchable.
You can do everything with an email like you can attach PDF, video, and audio, etc to it.
Email marketing has the ability to give maximum ROI than any other marketing type in the digital world to business. Every small to big business uses email marketing to stay connected with their potential customers and to give them accurate solutions for their queries. As email marketing gets constant and instant feedback from customers about the product in which using customized and personalized email makes customers feel valuable and important.
In your business, you can use email marketing from your potential customers to random visitors of your site, as it gives maximum reach to the business.
To increase the revenue sales conversion of your business you can take a look at the above points of email marketing to know why it is so important for every business type.